Jessica Ochmann, M.Sc.

©Giulia Iannicelli/FAU


Jessica Ochmann studied social economics at FAU (2011 – 2014) and holds a M.Sc. in Marketing from FAU (2014 – 2017).

Next to her studies, she gained practical experience as a working student for Siemens in the Marketing Intelligence department and as an IT consulting intern at Deutsche Telekom. In her thesis internship at T-Systems Multimedia Solutions, she applied her academic knowledge in an IT business context and developed a business transformation framework.

Following this approach of conducting impactful research at the intersection of academia and practice, she is currently interested in the behavioral effects of implementing disruptive novel technologies such as artificial intelligence (AI) in organizations. Her work focuses, in particular, on the acceptance of AI-based decision-making and the ethical dimensions of human-AI interaction. In addition, she works on digital nudging in the consumer and organizational domain and investigates the impact of different nudging approaches on human behavior and fairness perceptions.







  • , , , , : Best Full Research Paper - Runner-up award (European Conference on Information Systems (ECIS)) – 2021
  • , , : Nominierung für Best Paper Awards (WI21 - 16. Internationale Tagung Wirtschaftsinformatik) – 2021