Jessica Ochmann, M.Sc.

CV

Jessica Ochmann studied social economics at the Friedrich-Alexander-University Erlangen-Nuremberg from 2011 to 2014 and completed her Master in Marketing at the FAU in 2017. Since the combination of research and practice has always been very important to her, she also gained extensive practical experience in Global Marketing at Siemens AG. During an internship at Deutsche Telekom, she was also able to accompany the digital transformation of companies.

Following her master’s thesis entitled “Development and Evaluation of a Role Model in the Networking of Existing Production Systems to Build Data-Driven Business Models”, Jessica Ochmann decided to analyze the challenges posed by increasing digitization in greater depth and joined the Chair of Information Systems, especially Digitization in Business and Society as a doctoral student.

Her research focuses on the management of knowledge in the context of digitization. At the same time, she deals with E-HRM and the changes resulting from innovative technologies for recruiting.