Digital Transformation Management
The research area “Digital Transformation Management” summarizes our work, which deals with the successful design of the digital transformation of business and society and addresses the positive, but also the negative effects of digital technologies on people and organizations. In this context, we investigate how the digital transformation can be fundamentally shaped, but also the acceptance and use of digital technologies by people, as well as what effects digital technologies have on individual attitudes, health and performance of people.
The following research foci and projects characterize/define this research area:
Digital Change Management
In addition to the design of digital working and living environments, digital transformation and thus the successful management of IT-related changes is one of the success factors of digitization. We are therefore researching dynamic models and processes to promote the acceptance of changes to working and living environments and to shape the digital transformation.
A large number of projects with companies are the basis for the DCM framework, which summarizes the findings of the importance of change objects, change management processes, and individual reactions to IT-related changes and thus defines a framework of action for companies on how digital change processes can be successfully designed in companies. This framework comprises a portfolio of change management strategies that analyzes the effectiveness in different contexts and makes it possible to identify the barriers to digital transformation and derive appropriate action strategies.
The chair’s research also focuses on the acceptance and use of digital technologies. Different innovations are researched with regard to their acceptance and their effects on individual attitudes and behaviors. The focus is on questions of acceptance and use of digital technologies both in companies and for private purposes.
For the analysis of the acceptance of digital technologies in companies, the ADTC framework was developed, which is the basis of a large number of projects with various companies. In this way, it has been possible in the past to analyze challenges to user acceptance or satisfaction and to derive implications for the design of digital work systems. The focus is on the question of how people perceive digital technologies in relation to their work context and what challenges arise from this perception.
In our work, we explore the effects between the two concepts of digitalization and sustainability. On the one hand, we investigate how digital technologies and methods enable more sustainable behaviors of individuals, companies and societies. Our focus is on examining how digitization expands opportunities for sustainable action by exploring methods and technologies that enable the sustainable use of resources, such as by optimizing business processes, promoting sustainable consumer behavior, or supporting public good-oriented action.
Another focus is on analyzing the impact of digital technologies on individuals, companies and societies, and thus also the environment from a sustainability perspective. For example, we are studying the impact of digital technologies on society, such as the impact of automation and artificial intelligence on the world of work and social inclusion.
Overall, we are working to think digitization together with sustainability by better understanding impacts of these developments on individuals, companies and society, and thus the environment.
Digital transformation of organized sports
In our research, we address the impact of digitization on organized and especially amateur sports. Our focus is on investigating how digital technologies and methods can be used to shape amateur sports operations in the long term and sustainably, while improving participation and the sports experience.
One focus of our research is on the application of digital technologies to make processes in amateur sports operations more efficient and transparent. For example, we are investigating the possibilities of digital platforms and tools for organizing sports events, sports clubs or sports associations. These can be used in training and further education, for example.
Another focus is on analyzing the impact of digital technologies on the sports community and spectator participation, particularly with regard to interaction between athletes and fans or the possibilities of digital communication and collaboration within sports clubs and sports associations.
Overall, we are working to understand the digital transformation in amateur sports and the impact of these developments on organization, participation, and the sports experience. Our goal is to contribute to the creation of a sustainable and innovative amateur sports landscape, thereby promoting participation and engagement in sports.
Digital health, well-being and stress
In its research, the Schöller Endowed Chair team addresses the potential of digital technologies for health and well-being, but also explores the negative emotions, dependency, and stress in digital worlds of work and life. To this end, drivers and consequences of techno-stress are investigated and, in particular, the role played by digital technologies in the general perception of stress in everyday working life, in studies or even in private life is demonstrated.